Why People Aren’t Reading Your Digital Newsletter
It’s the end of the quarter again, and it’s time to send out your newsletter to let everyone know what you’re up to! You work really hard on writing good content for it, but it just doesn’t seem to get read. Your viewers may not even consciously know why they aren’t reading it. Here […]
Should You Go Print or Digital When Publishing?
So you’ve started planning for that big publication. You know what you want it to be about, and you’ve got some great content to go in it. You’ve got all of your ducks in a row—except for one. When this publication is all said and done, how will your readers see it? Will they see […]
Why You Should be Using WordPress
Did you know that the websites for Vogue, the New York Post, and The Walt Disney Company all have something in common? They all run on WordPress. There are more than 1 billion websites on the world wide web to date, and more than 25% of them run on this platform. But let’s back up. […]
How to Make a Publication that Readers Actually Enjoy
So you want to make a publication that your audience will actually read. I’ve got news for you—so does everyone else! Your average viewer most likely already skims digital publications and gives up halfway, probably choosing to scroll through Buzzfeed on their phone instead of thumbing through the informative booklet sitting right in front of […]