• Sample pages from the app design for Rock or Not.

APP DESIGN

SMARTZWEB

PROJECT BRIEF

Smartzweb is a provider of website and app design, and they approached me to design an app for their latest client project—Rock or Not. Rock or Not is a social app used by a relatively young audience (teens to early 30's) to showcase their fashion sense and to get likes ('rocks') or dislikes ('nots').

EXECUTION

Given the age and fashion interest of the audience, I chose to use a minimal color palette of opposing colors to strike a balance between colorful and austere. Rock or Not itself was brimming with features such as the ability to send out a fashion 'SOS' or to quickly swipe through friend's outfits, and for that reason I kept the overall design clean and uncluttered.


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natalienataliegthomas.com

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