• Complete, client-approved logo for Research Data Diagnostics (RDD).

LOGO AND STATIONARY DESIGN

RESEARCH DATA DIAGNOSTICS

PROJECT BRIEF

Research Data Diagnostics (RDD) is a professional medical company that specializes in cancer research. They needed a smart logo design and a slick matching stationary set. This set needed to represent their research of all types of cancer. Additionally, it had to appeal to their client base of hospitals, laboratories, and private practitioners.

INSPIRATION

Inspired by the curvy shape of the cancer ribbon, I arranged eight in a radiating circle to promote a feeling of warmth and connectivity. Remembering RDD's mission of researching all types of cancer, I created a color palette from all of the cancer ribbons to make sure that they were each represented equally in the final logo design.

LOGO EXECUTION

With a client base of medical professionals, I couldn't let RDD's new bright and colorful palette overwhelm their image. For this reason I kept the rest of their print collateral simple with clean white space and gray, uncomplicated text. Small stripes of color at the bottom of the letterhead and business card hold in the personality without distracting the viewer.


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