Growing fast in popularity and bookings, The Detectives Comedy Dinner Theatre needed to freshen up their logo to match their success. They approached me to give their existing logo a much needed facelift. This new look needed to highlight the 'comedy' in their dinner theatre shows.
To start, I hand drew a new version of their detective mascot who previously looked unamused. His pipe falling out of his mouth and tears coming from his eyes made his laughter instantly obvious. Those details made it easier to see that the 'whodunnit' was not as important as what hilarious thing will the characters say next. Secondly, I chose clear, easy to read typefaces. Those chosen could be applied on promotional prizes as large as a beer glass or as thin and narrow as a pen.