NHC DISTRIBUTORS, INC.
NHC Distributors, Inc. is a leading supplier of ATV (all terrain vehicle) parts, and they produce a biennial catalog that details the applications of their parts and what models that they will fit. They wanted their latest catalog to be updated with a fresh look to make it more appealing to their customer base without losing the high level of required organization.
This catalog was a complicated design and print job, requiring 14 Pantone colors and pixel perfect layouts of more than 1,000 pages detailing ATV applications and parts. Although the charts and information required strict organization, I still wanted to make this catalog interesting for the viewer and chose to do so with a bright and colorful palette; each section has its own special color code. Additionally, the catalog has many shots of ATVs and UTVs and their corresponding parts, promoting the fast-paced lifestyle of these vehicles.