NHC DISTRIBUTORS, INC.
NHC Distributors, Inc. is a leading supplier of ATV (all terrain vehicle) parts. Every two years, they ship out a catalog that has information about parts and what models they fit. Of course, they wanted their latest edition to be updated with a fresh look. However, they did not want to lose the value and organization of the information.
This catalog was a complicated design and print job. It used 14 Pantone colors and pixel perfect layouts of more than 1,000 pages of ATV applications and parts. I still wanted to make this edition interesting, despite charts and information needing strict organization. To do that, I used bright and colorful palette. Each section has its own special color code to make them attractive and was to find. Additionally, the catalog has many action shots of ATVs and UTVs, showing off the fast moving lifestyle of these vehicles.